Black Hat SEO is a set of practices used to get higher search rankings in an unethical way. These practices go against the guidelines set by search engines and can result in your site being banned from the search results.
Some familiar black hat SEO techniques include keyword stuffing, cloaking, and link buying.
Black hat SEO is not a sustainable way to get traffic to your site. If caught using these techniques, you could be banned from the search results, making it very difficult to get your site listed again.
If you’re serious about getting traffic to your site, you should focus on white hat SEO techniques. These are the techniques that search engines recommend, and they will not result in your site being banned.
The best way to avoid being penalized by search engines is to avoid using black hat SEO techniques altogether. If you’re unsure whether a method is considered a black hat, you can always ask a professional SEO consultant.