Negative SEO is the process of deliberately trying to harm a website’s ranking in search engine results pages (SERPs) to lower its visibility and organic traffic. This can be done through various methods, such as building spam links to the site, creating fake reviews or social media posts, or hacking the website itself.
Negative SEO is usually carried out by a competitor of the website in question in an attempt to damage its reputation and business. However, it also can be done by someone who wants to see the website fail.
Examples Of Negative SEO
There are a few different methods that can be used for negative SEO. These include:
-Building spammy links to the website: This is done by creating low-quality links from websites that are known to be spammy or have a bad reputation. This can lower the website’s ranking in SERPs, as Google considers link quality when determining rankings.
-Creating fake reviews or social media posts: This involves creating negative reviews of the website on popular review platforms or posting negative comments about the website on social media. This can damage the website’s reputation and make people less likely to visit it.
-Hacking the website: This is done by gaining access to the website’s server and making changes to the website’s code or content. This can cause the website to crash or load slowly and lead to the website being blocklisted by Google.
-Spamming the website: This involves flooding the website with low-quality or irrelevant links to lower the website’s link quality score. This can reduce the website’s visibility in SERPs and make it more difficult for people to find.
-Creating fake reviews: This involves creating fake reviews of the website or its products/services to damage the website’s reputation.
-Attacking the website’s server: This is done by flooding the server with requests to overload it and cause it to crash. This can make the website inaccessible to users and cause it to lose ranking in SERPs.
-Stealing the website’s content: This involves scraping the website’s content and republishing it on other websites. This can lower the website’s ranking in SERPs and make it more difficult for people to find the source of the content.
Tips to Secure Your Website Against Negative SEO Attacks
Negative SEO can be a severe problem for businesses, primarily if they rely heavily on their website for income. If you suspect that your website is being targeted by Negative SEO, it’s essential to take steps to secure your site and protect your reputation.
Use a security plugin
One of the best ways to protect your website against Negative SEO is to use a security plugin like Wordfence. Wordfence will monitor your site for malicious activity and block attempts to access your site from known malicious IP addresses.
You should also regularly check your website’s backlinks to ensure that none of them are from spammy or low-quality websites. If you find bad backlinks, you can use Google’s disavow tool to request that Google ignore them.
Suppose you think your website is being attacked by Negative SEO. In that case, the best thing to do is to contact professional WordPress SEO Experts who can help you diagnose and resolve the issue.