London Media Lounge, recognized as London’s premier podcast studio, provides an exceptional recording experience for podcasters of all backgrounds. Equipped with professional audio and video equipment, they ensure that every recording sounds polished and high-quality.
With a variety of studio settings and room options, London Media Lounge offers clients a space that suits their unique style, making it the perfect environment to bring podcasts to life.
However, despite these offerings, the client was facing a high bounce rate on their landing page and sought a fresh, engaging design to better connect with their audience and highlight their services.
This is why they reached out to our team with the aim of creating a new design for the landing page of the marketing website. So, let’s dive into how we helped them achieve their desired results.
Problem Statement
Let’s start by addressing the project problem statement. The main issue? Visitors were leaving the page too quickly. This high bounce rate suggested that people weren’t finding the page engaging enough to explore further.
London Media Lounge needed a landing page that could make a strong first impression, communicate its unique offerings, and encourage visitors to take action.
Our Approach: Building an Engaging Custom UI
To create a landing page that really connected with visitors, we followed a straightforward approach:
Getting to Know the Client’s Goals
We kicked things off with a discussion to understand what London Media Lounge wanted from this redesign. They shared their vision and told us about the key elements they wanted highlighted, like their top-notch equipment, a variety of recording room styles, and a special 50% discount for first-time clients.
Designing and Getting Feedback
With their input, our design team created a layout that focused on the essentials—showcasing their services, offering clear call-to-actions, and highlighting that first-time discount. Once they approved the design, we were all set to move forward with development.
Building Out the Staging Site
We then brought the design to life on a staging site. This allowed us to experiment with different elements, like a bold promo banner and testimonials, all while making sure the page looked great and was easy to navigate.
Testing for Perfection
Before going live, we conducted a thorough round of QA testing. This included checking that the page loaded quickly, looked perfect on all devices, and made it easy for visitors to understand and navigate their options.
Launching the New Page
After QA and the client’s final approval, we launched the new landing page. We completed the project in just one week, and London Media Lounge immediately started seeing improvements in user engagement.
Results
The revamped landing page worked! Not only did it lower the bounce rate, but it also made it much easier for visitors to learn about London Media Lounge’s offerings. The new design highlighted everything from the studio’s professional equipment to their unique room setups, while the call-to-action buttons and discount offer encouraged visitors to book a session.
Conclusion
In just one week, we transformed London Media Lounge’s landing page into a tool that draws people in and keeps them engaged. The result? A site that now better reflects their brand and increases conversions. With this successful redesign, London Media Lounge can now confidently promote its services, knowing its landing page is doing its job to connect with potential client
