Does your WordPress site work but find it a bit slow? Don’t panic!
With today’s users more impatient than ever and increasing digital competition, it’s vital to have a fast-loading website if you want to succeed.
Google has a tool called “PageSpeed Insight” that analyzes the content of a webpage and then gives suggestions to improve your site speed. It gives you a score between 0-100 on mobile and desktop too. The benchmark is between 50-89. By focusing on some elements, you can quickly boost WordPress speed.
In this blog, we’ll shed some light on how to improve Google PageSpeed Insights on WordPress. So, without further ado, let’s dive in!
We, therefore, know that Google attaches great importance to the loading speed of websites. We often talk about web performance. In short, to know if the site is loading fast enough and to find out how to optimize the loading of its website, Google has created the Google PageSpeed Insight site.
This site is today one of the best tools to measure the speed of its Internet site. It also gives information on how Google rates the performance of your website:
The latest version of PageSpeed Insights includes two types of real-world test data:
Lab data is an emulated test that shows how long it takes your site to load on a mobile network (e.g., 4G).
Field data incorporates accurate data from real anonymous mobile Chrome users via the Chrome User Experience Report (CrUX).
Know that you are certainly not the only one in your industry, looking at your site’s load time. The better you’re rating on Google PageSpeed, the more likely you are to outperform your competition.
In addition, also know that the loading time directly influences the results on your site. For example, in the e-commerce sector, various studies have shown that improving the loading time on a site can increase sales by 7 to 10%.
Google on its PageSpeed Insights tool offers indicators that will give you an idea of what is working or not on your website:
Improving your PageSpeed Insight score will take a lot of effort. Some solutions are simple to implement, without even the slightest technical skill, and others are much more complex, requiring a lot of testing before you get there.
Likewise, some solutions will have a very significant impact on your Google PageSpeed Insights score and other solutions that are more difficult to implement but which will allow you to get closer to the maximum score of 100.
You will find below the list of improvements offered by Google to optimize the loading time of your site. Later on, we will provide you with an article to give you indications on the techniques to pass these criteria for each point.
Improving your Google PageSpeed Insights score has a direct impact on your search engine results. This is one of the parameters to consider for your SEO and undoubtedly one of the first points to work on when you start SEO optimization. With the W3C (World Wide Web Consortium) validation of your website, these two indicators are the guarantors of a quality site.
Is it possible to get a score of 100 on Google PageSpeed Insights?
The answer is yes, but you have to distinguish the Google PageSpeed Insights score on desktop and mobile.
It’s easier to score 100 on a desktop than on mobile. The site of our Seahawk Media, the one you are currently on, has a score of 100/100 on the test.
On mobile, getting 100/100 on PageSpeed is more complicated. It will undoubtedly be necessary to cut corners on a few features to achieve them. Follow the advice that is listed above!
Achieving a score of 100 on Google PageSpeed Insights on an existing site is a challenge. Our methodology is then simple. We study the Google PageSpeed test results and tackle each recommendation, sorting them by difficulty level and by the power of their potential outcomes.
With a bit of rigor, it is possible to stick to a score of around 100 throughout development.
Here is our working methodology:
Start working serenely on optimizing your site’s load time and improving your Google PageSpeed Insights.
If you cannot optimize your WordPress site’s load time, please do not hesitate to contact us. We can help you!
For more details & information, read this blog: HOW TO SPEED UP YOUR E-COMMERCE WEBSITE?
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