SEO – the three golden letters of any content writing strategy. This is exactly why it is crucial to understand what they mean and how to use these. Without the right SEO strategies in place, your content will not reach the right audiences at the right time – and that’s the last thing you want. So, now that we’re on the same page, here are 21 breezy tips and tricks you can use to amp up your SEO plan for 2021.
Analytics like site search tracking tools in Google Analytics should give you a better idea regarding keywords so you can come up with better and newer ones.
Meta tags are an important element of SEO and need to be monitored regularly. Of course, the most logical step would be to fill out meta tags for pages that don’t have any. However, doing a meta audit will also help in comprehending which of them need to be rewritten/reworked.
This includes adding new keywords, editing the length of your content, and most importantly, reworking your title and descriptions to match your brand’s tone of voice and the webpage.
Once you’ve written or rewritten your meta tags, be sure to try A/B testing to check which descriptions and titles bring you more clicks.
The power of strategic keywords is unmatchable when it comes to content. Finding the right keywords requires you to find the perfect balance within search volumes (too high and you would be in a highly competitive space, too low and you would be unable to drive clicks). You may also have to tweak your keyword strategies as per seasons, regions, etc.
Individually run your webpages through tools to check their health aka their performance. This includes checking features like URLs, security, the responsiveness on different devices, amongst other things.
Using schema markup allows your valuable content to be indexed the right way. By using semantic vocabulary, schema markup allows users to view the information you’ve created in a way that doesn’t take up a lot of their time and yet, provides all the necessary information.
Not everything needs to be riding on your blogs. Feel free to turn your written word into the video so search engines can find you off of different platforms and your presence is continual on a variety of platforms which helps in engaging your audience as well.
Made a decent video? It’s time to embed it into relevant pages now. Make sure you optimize and embed these videos as search engines give users the ability to filter their search based on the format of what’s on those web pages such as images, videos, etc.
Search engines like Google are getting smarter by the day and can crawl images. Adding alt attributes to all the images on your website not only helps visually impaired readers to get information via screen readers but also provides a descriptive alternative for users if and when they are unable to load images.
Make sure your images are in formats that are easy to scale (such as vector) and optimized for a good user experience. This means ensuring they are loadable on different devices and that they don’t slow down page speed due to their size/format.
This one’s a double whammy. On one hand, it gives your users all the information they need to know about your products and services. And on the other hand, it provides a handy way to blend in your favorite keywords.
Regular content audits will give you a lowdown on what webpages are yielding the best results (especially in terms of traffic) and which ones need to be eliminated or changed.
Understand that internal links make a lot of difference, but how you use them is of extreme importance. Make sure they are placed correctly in your content and don’t go overboard by only linking them to your keywords.
Just because your content is working at the moment does not mean you stop reinventing. As your SEO evolves, your content needs to evolve with your new keywords in mind.
If there’s anything that needs to be removed across all your webpages, remove it now. This means questioning the importance of each keyword and internal link on your website.
Any broken backlinks will only hold you back from ranking in the search results. Regular content audits should help you understand and realize where these broken links lie.
Just like FAQs, adding blog posts to your website will give you an additional chance to add relevant content with a bunch of keywords.
Something as little as your URL can have an impact on your search effectiveness. Keep your URLs short and crisp with all the important keywords in them.
If you’re facing SEO issues or looking for valuable advice that will help you boost your website’s rankings, post your questions on SEO communities like Google’s Webmaster Forum, Webmaster World Forum, etc.
Large-sized content does work well but it needs to be chunked properly. This means adding H2 and H3 headings and subheadings to make your content more readable and user-friendly.
Sending regular reports to clients will do wonders. Not only will it keep them in the loop with all your content, but it will also give you pointers on all their latest services, features, goals, etc which in turn helps in hatching new strategies and finding new keywords that can take the content ahead.
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