Based in Noida, ATHAH is a well-established and renowned clothing brand that creates high-quality and premium fashion wear for the modern woman. They are passionate to provide their patrons with something that is in line with the latest trends yet valuable in terms of comfort and durability. Led by industry experts, the brand deals in the best of high-end fashion and delivers it to the global market at an extremely affordable price range.
Recently, ATHAH has taken a step towards being a conscious and sustainable brand by partnering with the finest ethical sources to procure the best materials/fabrics and curate unmatched styles.
Problem
Despite their exclusive selection of new-age fashion garments and progressive vision, ATHAH was finding it difficult to create an online presence to reach the right audience and present its curated range in the right manner. With tough competition in the market, they required a unique web and social media strategy that could set them apart from the rest.
Solution
Our Seahawk team thoroughly brainstormed with the client to get his input and came up with an exceptional strategy to boost the overall sales and brand awareness. We build an aesthetic and user-friendly website that enhanced brand visibility and implemented SEO practices to popularize it across search engines. Further, we worked on a detailed social media plan to promote ATHAH on various social platforms.
An engaging website was custom-made on WordPress that brilliantly highlighted their exquisite product selection in suitable categories.
Special attention was given to optimizing the website so that it would work perfectly on all devices such as mobile phones, laptops, and tablets.
An online store was created and attached with a user-friendly payment gateway.
Since the brand offers worldwide product delivery, a special feature was added so that the text on the website could be converted to all major languages for the convenience of the customers. Our social team ran extensive social media campaigns to elevate brand awareness and page likes.
With intuitive content, our content team helped in making the website interesting and comprehensive for the consumers. The website was ranking high on all search engines due to the excellent efforts of our SEO team. Additional information regarding various fashion trends was regularly updated through insightful blogs.
Results
With the combined efforts of our team, the results were way better than our expectations. The website kicked off to a great start and gained immense traffic from regions across the globe! It is custom-made as per their theme of sustainability and perfectly portrays their product selection. Users can easily navigate through and browse the garments according to their preferences.
Within just a few days, the sales increased many folds. Moreover, our social media strategy further enhanced the market awareness of the brand and provided it an edge over the cut-throat competition.
